By Eco-Watch. Culled from Earthtechling.com.
Does climate change seem abstract and foreign? Well, no longer! A San-Francisco-based company, Oroeco, may have discovered the best way to influence a reduction in climate change at an individual level.
The company’s web app of the same name tracks individual carbon footprints and links to Facebook. So, now, all your friends and followers will see your large (or small) carbon output.
The app places a carbon value on most of the decisions you make, including retail purchases, food options, energy consumption and, of course, travel. The app uses data from its partnership with the University of California at Berkley’s CoolClimate Network to help each user identify which choices are impacting their carbon value the most. Granted, majority of the data stems from developed nations but we hope that as research develops, data from Africa will also increase.
According to the CEO of Oroece, Ian Monroe in a statement to Grist, more self-proclaimed environmentally conscious people have a worse than average carbon footprint. The executive attributed this to the financial security of those users and an increase in carbon-heavy activities with increase in finances, such as traveling.
“You have a lot of people who are using reusable bags and water bottles, driving a Prius, maybe eating a bit more of a veggie friendly diet,” Monroe said. “But then they’re flying to Bali or South Africa or something once a year. They end up having a larger carbon footprint than a conservative guy who drives an SUV in the suburbs of Atlanta but doesn’t fly anywhere.”
But the app does more than provide a way for your Facebook friends to judge you. It also gives you 50 personalized tips on how to cut that carbon footprint down and save money in the process.
“The first thing we’re tackling is awareness. Taking something that has been invisible—your personal carbon footprint—and making it visible,” Monroe said. “What I want to know is how am I doing versus what’s normal, how am I doing versus what my friends are doing, how am I doing versus what’s actually needed to solve climate change—and versus what’s actually achievable.”
For more on this story, visit Earthtechling.Com.