I am Not Medicine! Watch Episode 4 of It’s Dead Serious on the 5000% Increase in Rhino Poaching.

About this episode:

The fourth episode of WWF’s Stop Wildlife Crime series highlights the impact on rhinos. Every day, rhinoceros across Africa and Asia are getting caught in the cross-hairs of poachers to supply a lucrative black market demand for rhino horn. Follow our video series on World Wildlife Fund’s YouTube channel by subscribing now and using the hashtag #StopWildlifeCrime while you watch.

Rhino horn continues to command high prices among consumers, especially in Asia where it has been falsely touted as a hangover cure and treatment for terminal illnesses. Except there is no scientific proof that a rhino’s horn—made of keratin, just like human hair and fingernails—has any medicinal properties. That hasn’t stopped hundreds of rhinos being slaughtered each year. In fact, there was a 5000% increase in rhino poaching in South Africa between 2007 and 2012.

Watch WWF’s five-part original online series, STOP WILDLIFE CRIME: THE SERIES and learn from experts in the fields of government, security, forensics and conservation. Join the campaign and learn more about our efforts to Stop Wildlife Crime.

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