We promised to bring you the awesome posters from talented artistes who’ve been recruited by the World Wildlife Fund for the countdown towards Earth Hour, 2014. Here are this week’s artspirations:
Don’t Ruin by Andy Ward 11/29
Andy Ward has created a vintage poster for a vintage climate change tip – drive less and walk more. His dynamic and provocative poster contrasts the rage and rush of driving with the peace and happiness of going by foot.
“My poster is an invitation to slow down and smell the flowers,” says Andy. “To break the habit of needing to be everywhere at once and instead letting your feet take you there instead. They evolved for that very reason, to take us places. Enjoy planet earth from the beauty of your own two feet, ‘Walk Don’t Ruin’.”
Cars are responsible for nearly 15% of the world’s CO2 emissions. They’ve made us lazier, our cities hazier, and they have drowned out the sounds of the street with their revs and roars.
If a journey is more than a stones-throw but less than a mile then you can walk it.
Cycle for Peace by Sir Quentin Blake
Today we are proud to publish a poster from one of the world’s most distinctive and imaginative illustrators, Sir Quentin Blake. His charming image and message inspires us to find a greener, more peaceful existence by enjoying the freedom of two wheels rather than four.
U.S. Olympic cyclist John Howard once famously said “The bicycle is a curious vehicle. Its passenger is its engine.” Pause for a moment to ponder what a perfect invention the bike is – all that power without all that pollution.
Looking for a magical cycling experience? London’s Nightrider event sees over 4,000 cyclists saddle up to tackle a 100km route underneath the stars through the city’s most iconic landmarks.
Walk This Way by Vaughan Oliver
British designer Vaughan Oliver is renowned for his beautiful cover art for bands like Pixies and Cocteau Twins, artists who did things in an alternative way. His glorious poster, created with photographer Marc Atkins, inspires us to choose an alternative way of traveling.
“I like walking,” said Vaughan. “You experience more of the world. The signpost gives us clear ethical directions as opposed to geographic directions. I like that. A message sweetened with humour.”
Walking makes us feel a million dollars without costing us a penny. It’s great for lifting our spirits, helping us focus, boosting our concentration, unlocking our creativity and letting the big ideas at the back of our brains swim to the surface. But the best thing of all? When we walk we leave no carbon footprint whatsoever.
At 107 beats per minute, Aerosmith’s sassy, seventies hit ‘Walk This Way’ is the perfect pacemaker for a gentle stroll. If you’re in a hurry, push the tempo up and stride along to some house music instead.
Join the world’s biggest celebration of our brilliant planet and sign up for Earth Hour on 29 March at 8.30 pm.